Want to generate better results from your social media? First, you need to know how you're performing. Here's how to measure your #social media #ROI: - by Lilach Bullock

Want to generate better results from your social media? First, you need to know how you're performing. Here's how to measure your #social media #ROI: - by Lilach Bullock

How to measure your social media ROI

Even with all the amazing analytics tools available, most businesses and marketers struggle to measure their social media ROI. Which metrics matter and which don’t? What makes a social media strategy successful? In this post, I will talk about the ways that you can measure your social media ROI...

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