Why are you willing to pay over $1,000 for a phone, or $10,000 for a watch, when you can get the same product with the same functions at a fraction of the price?
Why are you willing to pay over $1,000 for a phone, or $10,000 for a watch, when you can get the same product with the same functions at a fraction of the price?
How Can You Measure Your Social Brand Equity?
Brand equity is a crucial asset, as it helps to differentiate one company’s products from another. - but how exactly do you measure it?
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