We know: you thought this was already something that’s been settled. We’ve written about it before, and may have even said with some degree of certainty that the smart money is spent on micro-influencers. For many reasons that’s still true, but we may have gotten ahead of ourselves by declaring them the winners. This re-thinking of the issue was spurred on by a newly released benchmark report issued by Mavrck, a company whose leaders spend a lot of time thinking about—and researching—the latest trends in influencer marketing.

We know: you thought this was already something that’s been settled. We’ve written about it before, and may have even said with some degree of certainty that the smart money is spent on micro-influencers.

For many reasons that’s still true, but we may have gotten ahead of ourselves by declaring them the winners. This re-thinking of the issue was spurred on by a newly released benchmark report issued by Mavrck, a company whose leaders spend a lot of time thinking about—and researching—the latest trends in influencer marketing.

Instagram Influencer Generated Content Benchmark Report [Infographic]

The report, which measured the performance of 35,000 Instagram posts across 6,500 influencer accounts, actually corroborates what we’ve long thought about micro-influencers: their engagement rates are higher, which demonstrates a more active and loyal audience.

source https://buff.ly/2EvQylI