Gillette & Nike - the difference is in storytelling. Here's why one missed the mark, and the other lifted sales by $6-billion...

Gillette & Nike - the difference is in storytelling. Here's why one missed the mark, and the other lifted sales by $6-billion...

Ad Campaigns Worth Learning From – The Case Of Gillette Vs Nike

By now you’ve almost certainly seen the Gillette Ad. You know, the one about “toxic masculinity”. Yes the one that has 29-million+ views in just a couple of months. The one with over 1.4-million dislikes (and counting) and a ton of controversy about the deleting of comments, removal of dislike...

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